When the internet age arrived in the mid 1990’s, most people thought of the revolution in terms of high tech revolutions. Better software would make employees more productive. Better and faster hubs and hardware would make factories and employees more productive. Certainly, that idea has come true. Gains to productivity in the last 20 years have been truly amazing. However, there are always unintended consequences of revolutions. One of the unintended consequences has been the way the internet has benefitted average consumers. Back in the days of assembly line production, Henry Ford’s adage ruled. “They can have it in any color they want, as long as it’s black.” Today, you can customize many typical consumer products the way you want. You can customize your hardware and software. Ironically, this technological revolution has increased choice for consumers, but streamlined and has taken some randomization out of supply chains. This makes everyone more efficient, and leads to happier customers.
A Welcome Side Effect of the Tech Age
Virtually every business that applies to HPA has some sort of technical component to it. No one can build a scalable business without an internet component to talk to their customers. Make sure when you are building your business model, you build this feature in. Letting the customer choose may save a lot of headaches in the end. It also might make internal operations run smoother, and save some cash in the process.