Social media is still in its infancy. But, it’s ubiquitous. It seems that you are not really a company unless you have a Facebook page and a Twitter account. If you are in consumer goods, best to get yourself a Foursquare account. As the impact of social media is seen and digested, more and more offshoots and niche social media sites are cropping up. But, with all this activity and the time it takes to manage social media, are you getting return on your investment. Plenty of companies use social media, but few use it effectively. Here is a blog post designed to get you to think critically about social media and how to utilize the best platform for returns in your business.