One of the things that start ups try and accomplish is to go viral within their target market. There are an increasing number of experts out there, and how to books in order to accomplish that task. If you don’t want to hire an expert, and don’t have time for a book, check out this blog post. There are some good points here.
How to Make Your Content Go Viral
Two books we recommend are World Wide Rave by David Meerman Scott, and Groundswell.