Entrepreneurs don’t have big money for heavy duty in your face marketing campaigns. This is why the social media route is wildly popular with them. But, it has pitfalls too. Once you post content on social media, you have no control over it. Using social media correctly will change your business, so you need to be prepared for it. Additionally, you aren’t the only one on social media. Everyone is getting bombarded from every angle with stuff. People are learning to tune it out.
So, how do you punch through the noise? David Meerman Scott wrote an excellent short book, Worldwide Rave. Read it. He has some excellent ideas on how to make content go viral. Recently, in Entrepreneur Magazine, there was a short article
on it. Click the link and read the whole thing, but here are the top four points:
1. Post on discussion boards and forums.
2. Compile articles into an e-book.
3. Write a variety of articles.
4. Add a disclosure statement.
Hope this helps. It can be an arduous task getting your company noticed with the amount of noise in the marketplace. Even the best laid viral seeds sometimes never grow. But, it’s worth a try. Those seeds lie dormant and eventually might sprout when you least expect it. The other thing to keep in mind is that social media is not selling. Social media drives traffic to your website-and your website needs to be set up to sell to your key target market.
Spend some time thoughtfully considering, and strategizing your use of social media. Then, put your plan into action and see what happens. If it doesn’t work, like anything else tweak it until you get the outcome you want. It’s no different than running your business. The best laid plans might not always work!