Technology is a lot cheaper than it used to be. More and more, people with a lot of experience in an industry are trying to build out ideas to transform that industry. They might not have the time to engage a lot of academic resources, or go back to school to sit in a classroom and learn about the finer points of entrepreneurship. Fortunately, there is the internet and the culture of entrepreneurship is to be very giving. Steve Blank teaches a class at Stanford on start ups. Instead of attending his class, you can just watch a series of videos he made. It’s not the same as having a professor’s hand on your shoulder, but they will get you pointed in the right direction!
Lecture 1: What We Now Know
Why startups are not smaller versions of large companies
Lecture 2: Business Models and Customer Development
How to articulate and test hypotheses
Lecture 3: Value Proposition
How do you find your minimum viable product?
Lecture 4: Customer Segments
How do you find your customer archetype?
Lecture 5: Channels
How does your product gets to customers?
Lecture 6: Customer Relations
How do you get, keep and grow customers?
Lecture 7: Revenue Models
How do you make your money?
Lecture 8: Partners
Who are your partners and suppliers?
Lecture 9: Resources, Activities and Costs
What is most important for the business?