Tag Archives: Marketing and Advertising

Like Us On Facebook; Follow us on Twitter

We haven’t been Captain Obvious about social media at Hyde Park Angels, but we have social media accounts.  We would love to interact with you on Twitter or Facebook.  Follow us on Twitter and “Like” our Facebook page.

We use each platform to help educate the community on the nature of startups, the happenings in the tech world, and to educate investors about how to invest in startups.

We also talk about things going on with our portfolio companies.  HPA has invested in a diverse set of companies that are disrupting their industries.  If you want to be on the bleeding edge of ideas, learning about our companies is a great way to inform yourself.

 

As always, we appreciate introductions for our portfolio companies to potential customers.  Check them out.  They are in financial services, agriculture, big data, marketing, medicine, consumer products, education, government services, logistics, parking, weight loss, mobile tech, wearable tech, and web security.   There is something there for everyone.

If you have a company you think we will be interested in, please review our criteria and then submit your deal.  One of our associates will contact you once you have applied.

 

 

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InContext Solutions Rolls Out New Software

InContext Solutions is a cutting edge consumer products research company. They created a virtual way for brands to test products. What’s really interesting is they are able to capture pure economics, but also behavioral economic patterns with their software.

“The virtual store research we complete allows us to collect both behavioral and attitudinal metrics that reflect what shoppers purchase and why they purchase it,” said InContext Solutions’ chief research office, Rich Scamehorn.

Scamehorn added: “Our research is extremely accurate and helps retailers understand why they should, or shouldn’t, arrange items in a certain way or install another end display before they actually take the time, money and effort to move forward with ineffective in-store techniques.”

InContext greatly reduces the cost and risk of marketing both new and old products in the store.

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