InContext Solutions is a cutting edge consumer products research company. They created a virtual way for brands to test products. What’s really interesting is they are able to capture pure economics, but also behavioral economic patterns with their software.
“The virtual store research we complete allows us to collect both behavioral and attitudinal metrics that reflect what shoppers purchase and why they purchase it,” said InContext Solutions’ chief research office, Rich Scamehorn.
Scamehorn added: “Our research is extremely accurate and helps retailers understand why they should, or shouldn’t, arrange items in a certain way or install another end display before they actually take the time, money and effort to move forward with ineffective in-store techniques.”
InContext greatly reduces the cost and risk of marketing both new and old products in the store.